The New York Times has an article about how, in an age of e-books, publishers are attempting to sell physical books as giftable, displayable art objects, much as they were a century ago.
"If e-books are about ease and expedience, the publishers reason, then print books need to be about physical beauty and the pleasures of owning, not just reading." More.
The article also makes mention of the "deep red endpapers" of Dava Sobel's new book on Copernicus, A More Perfect Heaven.